I know that early hype is important to inform other bloggers/readers about upcoming books, but if all bloggers concentrate on the early reviews and hype, then it's weird. And let's be honest, a normal reader will not read 50 plus blogs, she/he will concentrate on reading a few fav blogs and if they all do the super-early-review-thing, then it's weird.
As a reader (not speaking as a book blogger) I prefer to read a review close to the publication date, ideally on the pub date or after. I will not preorder every book that sounds interesting but that will not be out for a few months. I will put these kinds of books on my to-read list on goodreads and then will propably forget about them a few weeks later (at least that is my experience). It's a bit sad that I forget about these books so easily, but that's what happens. Btw, I mostly preorder books by authors that I have already read and enjoyed before.
But when I read a review of a book that will be out in a week, or that was just published or that has been already published for some time, then it's easy for me to gather some more info on the book, and if I like what I read, then there's a pretty good chance that I will buy the book.
So I discovered that a review close to the pub date makes me more often buy a book than a review 3 months prior (or earlier) to the publiction date. But maybe I'm an exception and most readers love these super early reviews.
What works for you as a reader (not as a book blogger) best? Is there a timeframe when a review is most effictive on your book buying decision?
Do you, like me, prefer reading a review on a book that will be out soon or that is already out? Or do you love to preorder books even though it's months till a book will be out?
Do you manage to keep up with all the books you read about months ago (I can't!) ? And do you remember to look them up again on their pub date (once again I can't!) ?